Fusion energy has always lived in the future tense. General Fusion was ready to change that, but first, they needed the world to understand what they were building.

Leading the team at Rival Schools, we were tasked with translating one of the most complex technologies on Earth into something investors, governments, journalists, and the public could hold in their minds.

We started with a TED Talk. Using our in-house motion graphics department, we designed a visual narrative that simplified the science. From there, we extended the brand across their entire digital presence. Every asset, every screen, every frame carried a singular idea: Rethink Fusion.

Not a tagline. A mandate.