A film release lasts weeks. A great activation lasts longer.

In partnership with Kellogg's, we designed a mobile AR experience that turned every cereal box into a portal. Toy Story 4 characters stepped off the screen and into living rooms, kitchens, and backyards. Ready for selfies, ready for sharing, ready to be part of the story.

The numbers spoke for themselves: over 15 million downloads during the film's theatrical run. Beyond the downloads, millions of moments where the brand lived beyond the cineplex, inside daily routines, shared across social feeds, long after the credits rolled.

This was digital activation as brand extension. Proof that the best marketing doesn't interrupt the experience. It becomes the experience.