Long before wearables became a category, Motorola was already there with the MotoACTV, a personal trainer disguised as a watch. My job was to introduce it to a world that didn't yet know it needed one.

I led the build of the launch site from the ground up. A place where first-time visitors could arrive curious and leave converted. The experience walked users through the product's capabilities with clarity and momentum, tying into a live database that tracked fitness progress, benchmarked results against other users, and gamified the entire journey.

Working closely with Motorola's stakeholders, I directed every interaction to feel worthy of the product. For most people, this site was their first impression of the MotoACTV and first impressions in this category are everything.

I also served as creative lead for all mobile photo and 3D product rendering used across Motorola's marketing assets. When a brand with moon-landing DNA trusts you with its image, you don't phone it in.