Long before wearables became a category, Motorola was already there with the MotoACTV, a personal trainer disguised as a watch. Our job was to introduce it to a world that didn't yet know it needed one.

We built the launch site from the ground up. A place where first-time visitors could arrive curious and leave converted. The experience walked users through the product's capabilities with clarity and momentum, tying into a live database that tracked fitness progress, benchmarked results against other users, and gamified the entire journey.

Working closely with Motorola's stakeholders, we designed every interaction to feel worthy of the product. For most people, this site was their first impression of the MotoACTV and first impressions in this category are everything.

We also served as agency of record for all 3D product rendering used across Motorola's marketing assets. When a brand with moon-landing DNA trusts you with its image, you don't phone it in.