There's no briefing document quite like an urgent call from Nike. They had a series of spots that weren't landing and they needed new ones yesterday.

We built an integrated on-set pipeline designed for speed without sacrifice. Shooting at 2,000 frames per second on high-speed Phantom cameras, we captured footage in real-time, processed it through scratch on-set, and composited on the fly. In-collaboration with director Marcus Erikson at every beat to ensure Nike walked away with exactly what was needed.

In post, the work continued. Leading compositors and motion designers to assemble the sequences in Nuke and After Effects. I led the final pass by dialing in timing, refining the look, and making sure every frame earned its place.

The lesson Nike already knew: when the brief is urgent, the process still has to be airtight. We proved we could move at their speed without losing an ounce of craft.